How Sin Hides in Plain Sight

The world keeps changing the label, but sin is still sin.

Jun 24, 2025

Hey, I’m Pastor Chris. I write for people who love Jesus but feel the tension of living in a world that keeps moving the goalposts. If this message hits home, consider subscribing (free or paid) or supporting me with a one-time gift. It helps me keep writing the truth in love.

This last week, my wife and I celebrated our 16th anniversary. There have been so many changes to our routine and ups and downs that we didn’t plan anything other than to sit at home and relax. It was nothing short of amazing.

We downloaded an app that lets us watch old TV shows — for us, that means sitcoms or dramas from the late '80s and '90s — but the trade-off is that this app shows us commercials.

Like many people today, it’s been a while since we’ve had to sit through a constant stream of ads searing into our unconscious minds to be remembered when we need to book airfare or change up our “vitamins.”

The most annoying part was that the commercials were the same six or seven repeated over and over. One stood out to me. It was a makeup commercial that used the term “one-trick pony.” Then it panned to a pony, correcting the show and alerting everyone that the phrase was “very offensive” and that it preferred to be called a “multi-talented small-boned horse.”

The commercial was cute the first time. But after the fifth or sixth repetition, it started to wear me down. Not just because it was overplayed, but because it reminded me of something deeper.

This is what the world does. It rebrands. Softens. Repackages. And it’s not just in ads.

It’s not lying anymore — it’s “curating your truth.”
It’s not cheating — it’s “exploring new dynamics.”
It’s not pride — it’s “being in your power.”
It’s not lust — it’s “sexual freedom.”

This kind of language shows up everywhere. In songs, sermons, podcasts, and influencers. Even in the Church, we sometimes trade clarity for comfort. We hesitate to name things based on what they are, afraid we’ll sound judgmental or “out of touch.”

But let’s be honest:

Words shape our thought process.
When we rename sin, we don’t free ourselves from it — we learn to live with it.

More Than Words

In the world we live in, we rebrand sin. Plain and simple. The older I get, the more I notice the manipulation. It’s subtle. Constant. Relentless. You don’t see it right away, but it’s everywhere.

Culture doesn’t call sin sin anymore. It renames it. Reframes it. Makes it feel… safer.

Adultery becomes an affair
Killing becomes a choice
Rebellion becomes living your truth
Greed becomes the grind
Disobedience becomes deconstruction

The goal? Make sin sound less harmful and more empowering. Make it easier to swallow. Easier to justify.

But here’s the problem: What’s been renamed hasn’t been redeemed.

You can’t polish a lie into something holy. You can’t baptize sin with new language and call it freedom. And you definitely can’t rewrite God’s definitions just because they make people uncomfortable.

The world says we’re supposed to accept these rebranded definitions. Applaud them. Even celebrate them.

But changing the name doesn’t change the nature.

You might say it’s not that bad. “They’re just words.”

But I’d disagree.

What’s happening in our world isn’t just clever language. This is spiritual warfare in plain sight. It’s the enemy’s oldest move — repackaging evil as good.
He’s been doing it since Eden.

“Did God really say…?”

Isaiah 5:20 puts it plainly:

Woe to those who call evil good and good evil, who put darkness for light and light for darkness...

Woe means serious trouble is coming. Not because someone made a vocabulary mistake, but because the heart is trying to escape conviction. This is deeper than bad definitions.

It’s a deliberate move to dull your spirit.

We Love Disciple Threads

Looking for some edgy t-shirts with a message? Check out Disciple Threads and get $5 off today.

When Saul Rebranded Sin

God gave King Saul an explicit instruction through the prophet Samuel:
Destroy everything. Don’t spare the enemy. Don’t keep the spoils.

But Saul didn’t do that.

He kept the best of the livestock. The things that looked valuable. And when Samuel confronted him, Saul had the audacity to say it was for worship. As if repackaging his rebellion as a “sacrifice” would fool God.

“Blessed be you to the Lord; I have performed the commandment of the Lord.”
(1 Samuel 15:13)

No, Saul. You didn’t.

This wasn’t a misstep. It was a strategy. He tried to rename his disobedience as faithfulness, because it looked spiritual on the outside.

But Samuel saw right through it.

“To obey is better than sacrifice…”
(1 Samuel 15:22)

Let that sink in: God would not be impressed with how spiritual something sounds if He hadn’t asked for it.

This moment cost Saul everything—his favor, his legacy, his throne—not because he made a tactical error, but because he tried to spin sin instead of confessing it.

And honestly? We still do this.

We keep things God told us to let go of.
We justify our compromise because it “could be used for good.”
We pretend that delayed obedience is just us “waiting on clarity.”

But what if we’re doing exactly what Saul did? Keeping what’s comfortable. Calling it holy. Hoping God won’t notice.

He notices.

Spiritual War Always Wears a Costume

This isn’t new.
Jesus warned us:

“Beware of false prophets, who come to you in sheep’s clothing but inwardly are ravenous wolves.”
(Matthew 7:15)

The enemy doesn’t show up in red with a pitchfork. He shows up sounding kind. Tolerant. Enlightened. Reasonable.

But behind the nice words is the same old lie: “You don’t need to listen to God.”

Your Identity Doesn’t Need a Rebrand

Here’s the danger: When the world starts renaming sin, it starts renaming you.

You’re not a child of God who struggles with sin — You’re just being authentic.
You’re not walking through doubt and seeking truth — You’re deconstructing and evolving.
You’re not wrestling with conviction — You’re reclaiming your story.

But here’s the truth:

You don’t need a new label. You need the one God already gave you.

“At one time you were darkness, but now you are light in the Lord. Walk as children of light.” (Ephesians 5:8)

The world will try to define you by what you’ve done. Heaven defines you by what Jesus has done.

You’re not your past.
You’re not your temptation.
You’re not your curated brand.

You are His.

And because you’re His, you don’t need to dress up your brokenness. You don’t need to rename your compromise. You don’t need to sanitize what Jesus died to heal.

Jesus didn’t die for a rebrand. He died to redeem everyone.